John Butler

John is principal and founder of JCBE, LLC a consulting practice focused on driving profit and revenue growth from the use of customer behavior data. He is a founding investor of ZICO coconut water, which has recently been sold to Coca-Cola.

Prior to founding JCBE, he was Executive Board member of Tesco/Dunnhumby, globally responsible for driving profits and like for like sales for Dunnhumby’s major retail clients (Tesco, Kroger, Macy’s, Casino group) in 29 countries via the use of loyalty programs, media and communications. He has held CEO and MD positions within WPP (Grey and Wunderman) and OmniCom (TBWA\). John began his career in Brand Management after serving as a Peace Corps Volunteer in the Dominican Republic.